At the heart of the Supersari story lies a familiar concept-  the humble, and ever reliable sari sari store. Across the Philippines there are approximately 1 million of these micro-businesses, and they remain to be the most widely accessible points of purchase and distribution for the average Filipino consumer. These stores play a vital role in their respective communities, usually serving as a hub where their neighbors can avail of grocery items, and simple services like prepaid loading, with the benefit of forming a bond of trust between tindera and suki. 

It is easy to overlook the role these small store formats play in the country, but the fact remains that they are embedded in the Filipinos’ way of life – everyday, thousands of localized interactions and purchases are made via these stores, whether it be in urbanized residential areas, or in more out of reach areas. There is so much untapped opportunity for growth in this established channel but the question was, how could we help push these stores towards achieving their maximum potential, and help our tinderas earn more of a profit? Thus, Supersari was born out of the desire to both elevate our sari sari store network through digital transformation, while also providing them with more revenue streams, and continuous opportunities to expand their business. We want to empower our aspiring Supertinderas to be able to provide commonly sought out services like payment facilities, padala centers, and wifi hubs down to their respective neighborhoods. 

Now, we have started to make that desire into a reality- each branch in our growing network of Supersaris was once a regular sari sari store that has been trained and equipped with our E-services so that they become your neighborhood mall-in-one. You no longer need to travel far or to multiple locations just to complete your everyday errands, because now you can do everything you need to do in one place – in a Supersari just around the corner. Whether it be paying your bills, sending packages, going online, or buying groceries, you can rely on your local Supersari to provide. Just keep an eye out for our eye-catching orange and teal stores to access these services, and contribute to the growth and success of your local Supertindera’s business!